We’re experts in
Automotive Marketing
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The UK has one of the most established and revered automotive sectors in the world, contributing over £14 billion to the economy and employing over 750,000 people across the country.
When the agency was founded in 1986, one of the UK’s most iconic car brands was amongst our very first clients – and nearly 40 years later it is one of three core specialisms from which we refuse to stray.
With a team of dedicated specialists, we work to not only understand the motivation of motorists, but those of the technicians, motor-factors, dealership staff and others – this insight is critical to advising clients properly on getting their products chosen more often.
We invest in training and immersion which means that when we are not working for you or other complementary brands, we are at industry events, we are checking out competitor activity and conducting research to keep you ahead of the game.
We are here when you need us and are always on for our clients; understanding, listening and watching. Through our connectivity in the automotive sector ecosystem we constantly access everything from media opportunities to industry research and competitor activity, regularly feeding back with opinions, thoughts and ideas to keep our automotive clients ahead of the curve.
While some agencies claim to know the sector, their experience is often limited to manufacturers. What has allowed WAA Chosen to be selected as global partner to many of the world’s largest groups is our wider knowledge of the sector ecosystem, from after sales to consumer car care products; we even represent one of the world’s largest pieces of motoring infrastructure!
Catalyst For Aftersales
Volkswagen Group
Integrated communications for Volkswagen Group’s parts business
TPS
Improving customer satisfaction across the UK network
Volkswagen Commercial Vehicles
Attracting new drivers to the UK’s only tolled motorway
M6toll
Workplace design to inspire and engage
Volkswagen Group
Content and PR to engage independent tyre-fitters
Micheldever
Prestige and Premium consumer CRM programme design and delivery
Pirelli
With industry-leading expertise across a range of multi-channel specialisms, we’ve got your marketing needs covered. Working collaboratively, we can take your campaign from concept to roll-out in every channel with full marketing management, or you can call on what you need, whenever you need it.