TPS Integrated communications for Volkswagen Group’s parts business

Retained since 2018 and recently awarded a further five years, WAA Chosen is the sole provider of integrated marketing services for TPS, the largest genuine parts business in the UK with a nationwide network of over 80 centres.

Drawing on our specialist automotive expertise, TPS benefits from a dedicated WAA Chosen team that acts as an extension to the client’s in-house marketing function, collaborating on strategy, providing research and insights, and delivering a complex integrated marcomms plan across the year.

Since our appointment, we have focused on differentiating the TPS service proposition and reinforcing the benefits of genuine parts and consumables.

Specifically, this has been achieved through brand development, creative and targeted sales promotion, segmentation and targeting based on the analysis of over 1.3 billion data points, the deployment of PR and social media, and the management of an effective web presence that focuses on meeting customer needs through innovative digital tools.

Through sector expertise and highly effective client collaboration, our efforts have been rewarded with sales growth every single year.