Geberit Defining new industry standards

As the European market leader in sanitary products, Geberit employs more than 12,000 people across 50 countries. Quality, reliability and innovation have a long tradition at Geberit and, in a crowded marketplace, the role of PR in highlighting the latest possibilities in bathroom design has never been more important.

Since our appointment in 2017, we have transformed Geberit’s approach to press office activity with a shift towards thought-leadership and stories of substance to pour more meaningfulness into communications.

As a trusted agency partner, we use industry-leading insight to unlock new opportunities and channels of communication that we know will make the biggest difference to commercial targets.

For example, acoustics is one of Geberit’s key research areas. It boasts a building technology and acoustics laboratory at its Swiss HQ and manufactures a host of acoustically optimised bathroom solutions. WAA Chosen therefore created a campaign that would demonstrate Geberit’s vast expertise in this field which was compounded by the lack of UK legislation around the control of noise in UK buildings – something that many European countries lead the way on.

We researched and wrote a technical white paper outlining the impact of noise on post-occupancy wellbeing, using commisioned YouGov insight from more than 2,000 UK homeowners. This was further supported with data gathered from Geberit’s sound laboratory to demonstrate this issue quantitively showcasing Geberit’s unique expertise and resource in this field.

This initiative, along with many others like it, has transformed Geberit’s approach to press office activity. The impact is a year-on-year increase in press coverage, establishing them as a true thought-leader in their market and other global territories within their business.