Mathieu Teisseire Brand stewardship in the global on-trade

There can be few brands with a more interesting backstory than Mathieu Teisseire syrup. Born in the foothills of the French Alps over 300 years ago, the founder Mathieu was a distiller who studied the process and realised that he could use the science to replicate genuine taste, smell, and texture. His Mathieu Teisseire syrup was born, winning rave reviews across the globe.

The brand was proudly acquired by Britvic in 2019, and WAA Chosen was appointed to reintroduce the brand to the UK market, focusing on the on-trade.

For over five years, we have increased both the Mathieu Teisseire brand perception and syrup usage, by developing an ongoing global serve programme that connects Mathieu Teisseire flavours to key drinking occasions and trending serve applications, providing their customers with easy-to-use content that increases drinks margins, overall profits, and guest satisfaction.

By leveraging the latest insight and knowledge from our Leisure and Lifestyle hub, we create flexible and scalable serve recipes that reflect what consumers seek, through a truly global lens – solving in-market pain points around inspiration and insight across a range of customer outlet types.

The global serve programme ensures new flavour launches are seamlessly integrated throughout, with B2B editorial content and collaboration with the Mathieu Teisseire brand ambassador community and wider drinks influencers, bolstering the programme with enriched content that demonstrates to customers that Mathieu Teisseire is a true business partner and not a mere supplier.

Our Mathieu Teisseire Global Serve Programme is fully supported by a toolkit and assets that support both the Mathieu Teisseire commercial team in having enriched conversations with customers and content that educates customers to deliver exceptional execution within their outlets.

To date, we have delivered the Mathieu Teisseire Global Serve Programme in over 20 international markets, with more content being added year on year.