Delaware North Companies Improving F&B sales performance across stadia and transportation hubs

Delaware North companies cater for millions of concert-goers, sports lovers, and tourists all over the globe.

As the contract caterer for the likes of The Grand Canyon resort, LAX airport, the Kennedy Space Centre and many of the USA’s most famous stadiums, Delaware North is a leading light in the industry.

That reputation has spread to the UK market, where the company operates at the ‘crown jewels’ of British stadium venues, including Wembley, The Emirates and The London Stadium.

As the lead agency for Delaware North, WAA Chosen partners with them on all marketing activity, from increasing sales and dwell-time at stadiums (eg the challenge of getting football fans to arrive earlier, buy a wider variety of items, and stay longer) to design new hospitality concepts to enhance the overall guest experience.

Alongside this, WAA Chosen also works with the company to imagine and create bid documents to allow Delaware to win high-value new contracts, showcasing their insight, creativity, and experience to ensure that they stand out from the competition.

One of WAA Chosen’s key successes alongside Delaware North has been the creation of The Anecdote sports bar brand, a concept that began life at the Coventry Building Society Arena and is now being used in plans across the country, including airports and conference venues. Using insight and research, WAA Chosen moved away from traditional sports bar names and focused on storytelling, engaging with the emotion of a sports fan and the social experience.