Britvic Soft Drinks Creating cut-through for softs in mixed hospitality settings

Britvic distributes some of the world’s best-known brands to the UK market, with the likes of Pepsi, Robinson’s, Tango, J20, and Fruit Shoot all in their portfolio.

As one of the biggest supporters of the UK on-trade, Britvic aims to help pubs, bars, and restaurants increase their sales and guest experience by creating promotions, events and training outlet staff, encouraging footfall and consumer spending.

Britvic utilises WAA Chosen’s in-depth and unrivalled knowledge of the ecosystem to ensure that any investment or interaction with customers, provides stand-out results - cementing Britvic’s position as a business partner rather than a supplier.

The most recent example of this has come in the shape of Britvic’s Festival of Flavour, a vast summer activation, designed to change the perception of Britvic’s soft drink portfolio.

The festival encompassed a huge range of activity, from a fully-staffed national pub-garden party tour providing exclusive summer cocktails, to live entertainment, and thousands of POS kits distributed to venues countrywide.

As well as designing all the creative elements, content including serve development, and a national consumer competition, WAA Chosen was responsible for the complex logistics of liaising with customers and team members to move equipment, their expert mixologists, and the stunning ‘set’ around the country, ensuring it met demand effectively and efficiently.

The Festival of Flavour activation put Britvic at the heart of summer for some of its biggest customers, including the likes of Mitchells & Butlers, who rely on their pubs with gardens to generate a large part of their light nights revenue.