The promotion of Houlton, a huge residential development near Rugby, is a wide-ranging, long-term project. Raising awareness and bringing it to market demands expertise in a number of areas, from PR and event management to brand identity and digital advertising campaigns.
We identified the need to draw on the rich history of the Radio Station site, a former telecommunications facility, to create a campaign that presented a bright and compelling vision of a new community to a modern generation of house buyers.
Creating full brand assets for four strategic components vital to the success of Houlton – a school, eatery, Visitor Centre and Community Hub
of branded hoardings, a massive undertaking, but just one part of a fully integrated awareness campaign, which also includes print, outdoor, digital and radio
…the remarkable heritage of Houlton, immersing ourselves completely in the story of Rugby Radio Station to create a compelling place-making strategy full of rich stories and heart-warming style.