Today we launch The Virtual Round Table – a series of discussions featuring clients and key players within the agency’s specialist sectors.
We start with Stir – our specialist Food & Drink hub and a panel of industry leads from this sector. The discussion, hosted by WAA Chosen’s Managing Director Dan Clifford, will examine the effects of COVID-19 and what we can do to overcome the challenges.
AROUND THE TABLE:
- Adam Russell – Britvic, Director of Sales
- Dewi Williams – Kellogg, Director of Sales
- Mark Carter – Marston’s, Head of Category Management
- Matt Guest – WAA Chosen, Diageo Bar Academy Lead
The session kicks-off with what the start of 2020 looked like for these brands, based on various trends and consumer insights. Before moving on to strategies for how brands might ‘re-emerge’ from the vastly changed landscape, the panel debate whether these trends and insights still have any relevance.
Will there be a boom in food and leisure spending when the shackles come off? Will brands need to tread carefully as they make their way out of the uncertainty? What might new strategies look like as we move past the immediate impact and into 2021? And what will be the lasting implications across the sector as a whole?