High Vis is a specialist trade marketing hub of WAA Chosen

Building brand value in the trade sector

Understanding the trade and how to help its businesses market effectively is not a dark art - it's a game of experience. Here at HighVis we've spent years executing all manner of successful campaigns for everyone from landowners and developers, to builders' merchants and material suppliers - from award-winning consumer campaigns to multi-layered direct mail communications, to long-term loyalty programmes and more.

The trade space is occupied by a variety of different operators, all of them needing to be spoken to in the right way, through the right channel. Whether they're architects and specifiers or independent tradespeople, our expertise is in identifying the key groups and then speaking their language, using the most effective and engaging media - trade press, radio advertising, direct mail campaigns... you name it.

Our solutions are all about reaching your target audience when they are at their most receptive, and providing them with support and options that give them exactly what they need, not simply what convention says they should want.

This approach has seen us set up successful associations between clients like Jewson and some of the UKs biggest consumer brands such as betfair, Greene King and Greggs.

We've also created award-winning (and commercially transformational) loyalty schemes such as Gibbs & Dandy's Reward Builder, hosted launch events for Northgate Vehicle Rental and been responsible for marketing some of the UK’s biggest projects for property developers Urban&Civic.

Case studies
A word from our client
James Ellis
Marketing Manager, Gibbs & Dandy

The team were pivotal in the strategy and delivery of our 'Reward Builder' loyalty scheme, which became the single most impactful piece of work ever carried out by the brand.

Sector experience
Contact us

Contact Will Cole to discuss your challenge and arrange a consultation with one of our specialists.

Talk to us Visit Wrens Court 58 Victoria Road Sutton Coldfield West Midlands B72 1SY United Kingdom
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58 Victoria Road