There is no doubting the value of delivering high quality customer service. And, with the right internal training programme in place, the journey from raising awareness to cementing customer loyalty can be surprisingly smooth.

A well-trained team, particularly frontline staff, can have a dramatic effect on business performance, providing memorable customer experiences that live long after they’re created.

Training is second nature to us. We support brands of all sizes and sectors, providing them with the engaging materials they need to get their messages across.

For Diageo, that means a dedicated team, out in the field, training over 11,000 bartenders every year in the art of the perfect serve and outstanding customer service.

Often employing a ‘train the trainer’ approach, we facilitate the efficient cascading of knowledge throughout an organisation, helping trainers who work face-to-face or remotely, to meet their own objectives and those of their business.