Client
Services
  • Design and Development
  • SEO

Launching 25 new websites

Developing a bespoke web presence, yet still achieving efficiencies, for each of Searcys’ 25 prestige venues.

Listening

With Searcys’ ongoing rebrand underway and multiple stakeholders to satisfy, this was a project that would require a close working partnership between Searcys and WAA Chosen.

Solving

Through close contact with Searcys’ marketing, sales and operations personnel, our digital and strategic teams were able to arrive upon working efficiencies and economies of scale that would allow realistic timelines and achievable goals to be determined.

Six specific venue categories were defined: Events, Contemporary Restaurants, Champagne Bars, Private Hire, Historic Restaurants and Unique Venues. Bespoke venue branding would be used to differentiate between each venue’s individual identity.

This approach led to the project being delivered more efficiently, whilst maintaining a unified brand proposition through a digital transformation.

Delivering

75%

increase in traffic across the Searcys’ website portfolio

40%

increase in bookings since the website was launched

Out-thinking

Integrating multiple booking engines, gifting packages, developing bespoke solutions to venue and event searches… all of these allowed each venue to operate confidently within a changing IT framework. The final suite of websites now handle more traffic – and the numbers continue to grow.

For more information about our F&B expertise, visit our specialist hub.

To discuss your challenge, say

hello@waachosen.co.uk