We created and launched National Champagne week five years ago, making it a red letter occasion in any Champagne drinker’s calendar. The next step was to develop a digital response campaign that would continue in the same vein. The goal was to increase awareness, boost ticket sales, drive engagement, build upon existing relationships and acquire new advocates – all the time, maximising Searcys’ budget in the face of higher-spending competitors.
Utilising in-depth market analysis and media insight, our strategic planning team devised a highly-targeted Facebook campaign. At its core was an intriguing and original way of engaging with those who are passionate about Champagne. Targeted communications gave participants the opportunity to share their favourite #ChampagneWeek memories with like-minded enthusiasts.
click-throughs from Searcys’ Facebook content
sign-ups to Champagne Safari – generated through Facebook advertising
increase in website visits – compared to the previous year
And all this on top of playing a key role in bringing over £25m worth of contract catering business to Searcys and driving significant like-for-like retail sales growth.
…the power of a unique and desirable property, perfectly suited to social media, that could massively expand audience reach. The campaign connected with over 800,000 people, delivering 13,825 unique website visits and championing Searcys’ reputation within the category.