Client
Services
- Sales Promotion
- Sales Activation
- Design
- Sponsorship
Maximising a World Cup
Providing relevant partnerships and suitable brand ambassadors to increase sales by adding value to the in-branch experience.
Listening
“How can Jewson maximise the Rugby World Cup opportunity when they’re not an official partner?” A challenging question, but only the start. What if we could also: increase average transaction value, improve customer loyalty, create in-branch theatre and collect customer data?
Solving
We devised a sports-themed scratchcard promotion, complete with a full promotional identity. Home Or Away was chosen as a strong competitive term that would appeal to all sports fans and could later be adapted to suit future sporting opportunities. Leveraging WAA Chosen's long-standing business relationships allowed us to assemble an impressive selection of third-party deals with suitable partners, all-in-all culminating in around £5m worth of prizes.
Delivering
profit over the campaign period
an impressive Return on Investment
Out-thinking
Despite not being an official partner, Home Or Away gave Jewson the opportunity to capitalise on the momentum generated by the Rugby World Cup – and delivered an eye-catching prize fund without the capital exposure.
