When Saint-Gobain appointed WAA Chosen, they were at the point of integrating and rebranding 19 Jewson/Build Centres with the Gibbs & Dandy brand. This meant introducing a new trading system, a new pricing structure and rationalising their supplier base, all at a time when the business was facing challenging trading conditions.
Delving deep into data-driven research, our insight team identified that the trade would respond significantly better to ‘leisure time’ rewards rather than improved business terms. The numbers also revealed the benefits of offering increased customisation and a choice of rewards.
increase in sales
incremental sales in just six months
Integration of Sales and Marketing Award; Saint-Gobain Marketing Excellence Award; Construction Marketing Award
…the need for rewards that were more relevant and personal, with a data-driven, digitally-enabled programme that gave customers the opportunity to enjoy some extraordinary benefits.