In a sector where gleaming product photography and technical specs take centre stage, things can become a somewhat predictable beautiful shot that doesn’t always make the connection. Geberit, a leading innovator in sanitary technology, wanted to cut through the jargon and find a different way to engage their audience.
We commissioned a survey into daily behaviours to identify the impact our ‘non-stop’ lifestyle was having on our wellbeing. Our insight revealed that our ‘always on’ relationship with technology was preventing us from giving ourselves enough time in the day to de-stress.
We developed ‘The Science Behind The Sensory Space’ – a platform for reshaping the conversation, thinking differently about bathrooms, and putting Geberit products front of mind. At the heart of the campaign was a White Paper that positioned Geberit as leading the ‘well-being through design’ movement, helping architects and designers understand the importance of ‘sensory spaces’ in public and private bathrooms.
Coverage in more than
An audience reach of over
As one of 11 social trends that kitchen and bathroom specialists need to know
The launch of the RIBA approved