As marketers, asking ‘Why?’ is one of the most powerful tools we have. It feeds our understanding of what makes consumers do what they do. A number of sources and techniques help us answer it and gain the insight we need to ensure maximum campaign performance.
Our specialists dive into polls, reports, questionnaires, focus groups, depth interviews and secondary data, until they know these consumers better than they know themselves.
This research is used not only to understand the audience, but to inform strategy, test concepts and monitor the predicted success of the campaign in the field. Studying econometrics programmes, brand trackers and sales performance, allows us to understand the true impact of our work.