Starting a workshop on a grey rainy day with the words, ‘Imagine if…’ instantly gets the room’s attention. But that’s often where the excitement – and the commitment – ends.
We know it’s challenging for marketers to secure budget for innovation or to implement change, when it’s seen as a step into the unknown with no clear return.
Our ‘Out-think Innovation Sessions’ show clients how to innovate to drive improved customer experiences. To think differently about a current challenge, reframe their role in consumers’ lives or reimagine how their marketing can be more helpful and human – all with a compelling business case and projected ROI.