Data Segmentation

Powerful compete strategies are often born from understanding which consumers behave in the most desired way and why.

Our data analysts define clusters or segments using multiple variants, to uncover behavioural patterns and develop predictive strategies that drive sales and growth. This more personalised form of marketing allows us to prompt more of the desired behaviour, the key to incremental sales and reduced lapse rates.

Defining and understanding customer segments often leads to the implementation of a sophisticated CRM system and full lifecycle marketing. We use this insight to power high-performance creativity, and ensure the best return on our clients’ budgets.