Communication Planning

Our ‘Bass, Rhythm and Melody’ approach to comms planning out-thinks what has gone before and delivers a uniquely tailored solution for every client.

We drive efficiency in the Bass – for example by ensuring resources, energy and investment are focused in the right areas.

We drive campaigns in the Rhythm – devising seasonal activity to reflect patterns of business, ensuring key trading periods are maximised.

We drive impact in the Melody – creating stand-out content, events, thought-leadership, stunts... whatever it takes to activate in the most impactful way.

And at every stage we test, learn and refine, honing the strategy to hit our pre-defined KPIs.