Open Road is a specialist automotive marketing hub of WAA Chosen

Driving growth for global automotive brands

Open Road brings a free spirit, big thinking, intelligent data analysis and communication strategies to the automotive arena. From complex new vehicle launches combining advertising, online, direct mail and staff comms, to total network engagement programmes and international promotions, our specialist team has delivered transformational projects for household names across the sector.

Notable work includes: coordinating the launch activity for 15 vehicles in 80 countries; leveraging FIFA World Cup sponsorship across Africa and Europe; and designing and delivering a national network engagement programme with a high-impact, interactive roadshow and regular supporting collateral for over 1,500 employees and bi-annual leadership events for 200 managers.

We're uniquely dedicated to helping automotive brands at every stage of the customer journey - market readiness, awareness building, sophisticated lead generation, strategically-focused DM, sales promotion and conversion. We also specialise in aligning entire businesses behind a common goal or marketing strategy, to maximise implementation and effectiveness.

We bring our expertise to bear on projects and retained work for OEMs, parts and accessories suppliers, tyre companies, accessories and servicing providers - driving sales, boosting customer engagement, building loyalty and growing categories with proven results.

Our out-thinking approach combines best practice with innovation, and has produced high-performance creative for brands including Volkswagen Group, Jaguar Land Rover, Castrol, Pirelli, Continental, We Want Any Car.com, Halfords Autocentre and Micheldever.

Case studies
A word from our client
Nicola Burnside
Marketing Communications Manager, Volkswagen Group

Great levels of customer service were achieved with excellent creative, copy creation from scratch and timely delivery. WAA Chosen were also very resourceful when it came to manage the requirements of the large number of stakeholders involved in the project

Sector experience
Contact us

Contact Will Cole to discuss your challenge and arrange a consultation with one of our specialists.

Talk to us Visit Wrens Court 58 Victoria Road Sutton Coldfield West Midlands B72 1SY United Kingdom
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58 Victoria Road