It’s been a summer of success in every sense. The dizzying, sun-drenched months saw the country unite in record-breaking temperatures to celebrate England’s successful World Cup campaign. In the end, it didn’t come home, but there’s still plenty to be proud of. And much like the rest of the country, we’ve decided it’s high-time to shout about some of our most recent wins!
In July, our content team headed to the PRCA DARE Awards with clients intu Derby, Protyre, and Gibbs & Dandy. We’re extremely happy to announce it was a double win for our Tyre Safety campaign with Protyre – which won Social Media & Digital Campaign of the Year, as well as Integrated Campaign of the Year. Our client Gibbs & Dandy also scooped the Trade and B2B Campaign Award for The Daily Nail.
Driving Protyre’s Tyre Safety month campaign
The main objective was to associate Protyre with tyre safety messages during tyre safety month. Wasting no time getting to grips with Protyre’s PR and content requirements, the team produced video content which revealed the effect worn tyres have on a car’s ability to stop and steer effectively. Achieving over 202,000 views, it’s safe to say the campaign was a real success!
Knowing that the content needed to educate, entertain and inspire, we took a multi-channel approach, bringing prominent automotive influencer Tim Burton on board. Alongside Protyre’s video, Tim created and shared video content to his 3.6 million strong social media following. We also brought along some of Britain’s most respected automotive publications. Both Auto Express and Car Buyer produced video content which achieved a combined reach of 23,269.
With a successful day’s filming completed, we were ready to steer Protyre through a jam-packed radio day. The broadcasts reached an astounding 1.6 million people across the UK.
In 2017 we created an industry-leading communications solution for our client Gibbs & Dandy. The tabloid-style print publication strikes a balance between fun, informative, interactive and advertising content.
Six regional variants were created, each featuring branch stories about co-workers and industry that inspire and motivate, while also helping bridge the gap between the wider Gibbs & Dandy branch network. The publication’s gripping creative, format and strong tone of voice has been devised to reach the audience in an accessible and entertaining package, and successfully communicates a mixture of business and industry news with humorous, light entertainment copy.
The publication has seen impressive results, engaging staff and customers in ways that Gibbs & Dandy had never attempted before. 17,674 engagements on social media were attributed to shared Daily Nail material over a 12 month period, as well as achieving a reach of over 500,000. Also, the best content was converted into a regular online blog, which saw page views increase 141% on the previous year.
The award wins are a testament to the hard work we put in each day at the agency. We’re driven by positive, tangible results that demonstrate our desire to make ourselves and clients alive to every opportunity. After all, we enjoy finding and delivering stand-out creative solutions to business challenges… it’s what makes us tick.