Day two. WTF.
That’s What’s The Future as Tim O’Reilly would explain the acronym most commonly used in a different way. And today I used both versions. In amongst sessions on the future of interacting with the internet, content marketing and Facebook, we squeezed in demonstrations of the latest Google Home automation tech, a look at the future of AI controlled VR and sat in a Delorian with a flux capacitor. And if that wasn’t enough, was privileged to hear an emotional Elon Musk explain what has driven his desire to take humanity beyond our planet. WTF!!! Link coming soon – it’s a must watch. Here’s today’s top three:
1. I’ve got no Screens: The Internet’s Screenless Future
By 2020 – 30% of web browsing will be done without a screen, the development of speech recognition is now at near human levels, with Digital Voice Assistants quickly establishing themselves on phones and devices in many homes. The opportunities for brands are enormous, yet only 2% of marketers have it as a priority. For years we have thought mobile first, now we must think voice, as the screens of the future will be speakers.
2. Increasing CTR with 1:1 personalised content
People today are spending just 1.7 seconds with any piece of online content. True authenticity, the panel argued is the key to consistently engaging your brand’s different audience. In increasing CTR with 1:1 personalised content, content specialists from Coca-Cola, Facebook, Rag&Bone and Burberry describe the power of producing content that resonates with different segments of your audience and connects with them on a deeply emotional level.
3. Seven Non Obvious Trends Changing the Future
Rohit Bhargava explored 7 trends that are changing the future, asserting that we are in the midst of a believability crisis, with consumers cynical of the claims of advertising and the reports of the media. He explored 7 trends (a unique observation of the accelerating present…) curated to provide actionable insight for brands to engage their customers in imaginative and more meaningful ways.