What made you want to be an Account Executive?
Well, I actually studied Ancient History at university but I always knew that I wanted to work in the creative industry. Although I didn’t intend to be in a creative role myself, I enjoy being surrounded by creative ideas, people and campaigns at WAA Chosen. I love working alongside the team to get projects completed so account management is perfect and although I work largely on one main client, the development of the hub structure (three hub teams each focused on a different sector)has allowed me to be involved in a wider range of automotive client work.
So you’re part of the Open Road hub?
Yes, since I’ve joined we’ve developed our new three hubs – Stir (food and beverage), Hi-Vis (construction and industry) and Open Road (automotive). I’m part of the Open Road team and we work alongside automotive clients, and that’s where our expertise and experience lies. We’ve been out to Automechanika and other industry events to see what’s happening and where trends are heading. One such trend which we’re following closely is the introduction of EVs (Electric Vehicles) and what this will mean for our clients and their businesses. From our social strategist to our handy developers, we implement lots of integrated campaigns for our automotive clients, and our digital work is especially important. Increasingly, we’re helping our clients go more eco-friendly and have magazines available as subscriptions and digital reads instead!
What are the highlights of working within the Open Road team?
With so many digital campaigns, it’s great to have projects which move so quickly from the initial concept to the finished webpage or email but in Open Road, we also publish magazines and various print quarterly which allows us to see the progression of our work across months from an editorial meeting to a physical printed copy, which is well worth the wait and our clients’ customers always love receiving the new editions. Another highlight is that by having a hub dedicated to the same industry, we can all share insights across our different campaigns. We can use learnings from one client to another, and share any news from industry events which could prove useful. It’s a really supportive team and across all our different levels of experience, you can always find someone who can help.
So do you often get involved in industry events?
One of the most important aspects of having an automotive-dedicated team is that we can be up to speed to help understand our client’s businesses and any challenges they may be facing or opportunities they could benefit from. Recently, I attended a BMW-i event down in London which showed the opportunity and responsibility that large automotive brands have when it comes to sustainability. Understanding this helps us to create more relevant and timely content and allows us to become automotive experts for our clients. It’s also a big personal interest of mine – so it was a great opportunity! As well as automotive, we also get involved in our own industry events, for example, ones regularly held by the IPA. These are really insightful events, usually with some really good food, that might help us with anything from data to Direct Mail. It’s great to be able to attend events such as these, and even better to be encouraged to do so by everyone else at WAA.