Today’s retail environment is a tough one for brands. Tight constraints in major multiples, price-savvy consumers, the dramatic impact of discount chains and supermarkets. Looking beyond price-cutting and maintaining brand equity has never been so challenging.
With an in-depth knowledge of shopper missions and mindsets, gathered over years of experience, we work with brands in channels including grocery and cash and carry to spark the interaction that leads to transaction.
From impulse to eye-line, upsells to cross-sells, aisle ends to gondolas, we get brands off the shelf and into the basket, working successfully over the years in categories as diverse as engine oils, computer games and bottled spirits to add value and influence behaviour where it really counts.