Just like a rocket to the moon, when you’re planning to launch a new business, product or service, it’s easy to lose sight of the fact that the launch itself is not the main event.
It’s just one part of an ongoing, multi-layered strategy that must remain focused on maintaining momentum, extending brand reach, engaging new targets, and delivering results. All of these make up what actually defines a successful launch.
Over many years, we’ve helped brands take these steps and capitalise on the unique opportunity a launch represents, activating through celebrity endorsement, choreographed social media campaigns, venue takeovers and eye-catching stunts to make a telling impression.
For Jaguar Land Rover, that meant co-ordinating the launch of 15 vehicles across 80 countries to over 200 contacts.