Brand Activation

Awareness is nothing without activation. We create disruption and cut through the clutter, to influence behaviour wherever brands and consumers meet.

From sales promotion to staff training, experiential events to product sampling, we create new opportunities for consumers to interact with brands, fostering loyalty and converting top level awareness into bottom line results.

Getting to know a shopper’s missions, motivations and mindsets starts with immersion. So we spend time in our clients’ channels to understand the patterns and influences that shape them. Only then can we develop the ideas that will make an impact – a change of routine that will persuade a consumer to visit, choose, spend more or return.

Related work

Launching an old favourite to a brand new audience in the UK’s on-trade.

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